The Coca-Cola Bottler Strategy and Eat Just Inc.

One of the goals of this website is to illuminate the context surrounding different business strategies throughout history. A lot of what we consider innovation isn’t new, but re-coloring past strategies. That brings me to fake eggs and Coca-Cola bottler distribution strategy.

Eat Just Inc., a plant-based egg substitute company that has sold about 40 million fake eggs-mostly in…

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I write about the intersection of politics, technology and retail. Join my monthly newsletter. https://www.ericgardner.net/monthly-cpg-and-retail-newsletter/

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Eric Gardner

Eric Gardner

I write about the intersection of politics, technology and retail. Join my monthly newsletter. https://www.ericgardner.net/monthly-cpg-and-retail-newsletter/

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