The Coca-Cola Bottler Strategy and Eat Just Inc.

Eric Gardner
5 min readJun 15, 2020
Image via Flickr

One of the goals of this website is to illuminate the context surrounding different business strategies throughout history. A lot of what we consider innovation isn’t new, but re-coloring past strategies. That brings me to fake eggs and Coca-Cola bottler distribution strategy.

Eat Just Inc., a plant-based egg substitute company that has sold about 40 million fake eggs-mostly in…