Retail Pricing, Fair Trade Laws, and the Rise of Walmart

Photo by Nicole Y-C on Unsplash

Today, retail pricing, the price you see in stores, is determined by Retailers-not Manufacturers. For example, if you go to Kroger for a 12-pack of Sprite, the price you pay isn’t set by Coca-Cola-it’s set by Kroger.

This wasn’t always the case.

In the past, it was legal for manufacturers to determine retail pricing. Often times…