Retail Pricing, Fair Trade Laws, and the Rise of Walmart
5 min readJun 30, 2020
Today, retail pricing, the price you see in stores, is determined by Retailers-not Manufacturers. For example, if you go to Kroger for a 12-pack of Sprite, the price you pay isn’t set by Coca-Cola-it’s set by Kroger.
This wasn’t always the case.
In the past, it was legal for manufacturers to determine retail pricing. Often times…