Keurig Dr. Pepper’s innovative Route to Market strategy

The recent Keurig Dr. Pepper (KDP) earnings call focused on the popular industry topics of late: Supply chain disruptions, commodity inflation, and transportation shortages. With sales up almost 7%, the company is doing a solid job managing all three. There was one point in the Q&A that I found very interesting. “We think our DSD asset is a competitive advantage,” CEO Robert Gamgort told analysts, “We’ll look for ways to continue to consolidate distribution and drive more efficiency and effectiveness through that really important asset to us.” To understand its…