I work in the intersection of IT and business with CPG brands and retailers. As someone with a background in this space, the entire article read as hundreds of rambling buzzwords with no real point. Not only did it not make sense from a functional point-of-view, major retailers are decades away from even considering block-chain. I couldn’t comprehend how the article had 80,000 claps.

I started googling around about the “start-up” and its founders. From the Associated Press

“The chief executive of Shopin has pleaded guilty to felony securities fraud in connection with an estimated $42.5 million initial coin offering by his blockchain startup, the office of New York Attorney General Letitia James announced on Thursday.

Eran Eyal, 44, of Brooklyn, also pleaded guilty to two felony counts of scheming to defraud in connection with his two prior companies, Passo Sync Inc and Springleap Inc.”

Well, that makes sense!