Despite higher prices Mondelez, the maker of Oreos, is the rare CPG company selling more.
Thanks to five years of strategic acquisitions, Mondelez sells more units at higher prices.
What to know
After two years of price increases-on everything from toothpaste to cookies — consumers may have reached their limit. Early in the pandemic, most manufacturers’ sales volume stayed roughly the same-despite higher shelf prices. Now, two years in, more Americans are tightening their wallets and choosing not to pay elevated costs for everyday goods.
The below graph measures the revenue composition of eight major American everyday product manufacturers: Colgate-Palmolive, General Mills, Hershey, Kellogg, Kimberly-Clark, Kraft-Heinz, P&G, and Reynolds Consumer.
As you can see, the eight major companies have become dependent on price increases.
Not Mondelez.
The Chicago-based maker of Oreos and Wheat Thins saw organic volume grow by 2.7%, despite significant price increases. “Our strong top-line performance was driven by excellent pricing execution and continued volume strength,” CEO Dirk Van de…
