CPG and E-Commerce. What company is winning?

For nearly a decade, CPG and e-commerce was a strategic priority for most firms. For years managers investigated the possibility of an entirely new channel-one with potentially higher margins than traditional brick-and-mortar retail. There were plenty of unknowns: How would this impact our main distribution channels? What about pack counts? How can you stimulate impulse purchases? How do you drive conversion…

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I write about the intersection of politics, technology and retail. Join my monthly newsletter. https://www.ericgardner.net/monthly-cpg-and-retail-newsletter/

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Eric Gardner

Eric Gardner

I write about the intersection of politics, technology and retail. Join my monthly newsletter. https://www.ericgardner.net/monthly-cpg-and-retail-newsletter/

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