CPG and E-Commerce. What company is winning?
3 min readFeb 5, 2021
For nearly a decade, CPG and e-commerce was a strategic priority for most firms. For years managers investigated the possibility of an entirely new channel-one with potentially higher margins than traditional brick-and-mortar retail. There were plenty of unknowns: How would this impact our main distribution channels? What about pack counts? How can you stimulate impulse purchases? How do you drive conversion…