Member-only story
Constellation Brands looks to e-commerce and DTC
Constellation Brands is one of the more interesting major food and beverage companies operating in America. It was started 75 years ago in upstate New York, where it acted as a wholesaler for the Finger Lakes Region’s many wineries. In the last twenty years Constellation underwent a series of rapid acquisitions, and today it owns a variety of brands across the wine, beer and liquor industry.
The 3Q 2021 financial results were a victory lap. The Wine and Spirits business saw revenue rise 10 percent. Beer, led by brands Corona and Modello, saw a 28% increase. The company is making investments across a new array of channels, including direct-to-consumer and more traditional e-commerce. “Our business remains extremely healthy,” CEO Bill Newland told investors, “and these strong results are truly a testament to the strength of our team and our brands.”
What else did we learn?
Constellation Brands is looking to dominate subscription shopping
Retail, specifically food and beverage, is undergoing massive changes. Today, so many consumer purchases are made in store, by impulse. Think about the last time you purchased beer from a store. If you’re anything like me, you headed towards the craft beer section and started looking through the selection…
